Basil Joseph's vision is truly unparalleled and I can't wait for audiences around the world to watch it." Taking on the role of Minnal Murali has been a challenging experience for me. I play the enigmatic character, Jaison a.k.a Minnal Murali, who is hit by a bolt of lightning and gets supernatural powers.
Thanks to Weekend Blockbusters for the opportunity, Tovino for his dedication and having Netflix as a partner to complete our vision."īeing the protagonist of the film Tovino Thomas said, "Minnal Murali is the kind of story that will engross and captivate everyone until the very end. I wanted to find the best superhero origin stories that would appeal to a wide set of audience and with 'Minnal Murali', that dream has come to life. Talking about the film directorm Basil Joseph shared, "I have always been a huge fan of superhero fiction, right from the comic books to the early noir superhero movies. The film is produced by Sophia Paul and directed by Basil Joseph. He further explained that the production house is completely confident about the content and the results.Mumbai, Oct 29: The trailer of the much-awaited Malayalam superhero film 'Minnal Murali' starring Tovino Thomas is out. Obviously Kerala is known for making great content and I think it is way ahead of the time in creating some amazing cinema, and we are glad to be a small part of the same,” stated Shony who was associated with Fox Star before being with Sony India. Prithviraj is known for creating good cinema and we are really proud to be associated with someone like Prithvi. “Our MD Vivek Krishnani and Prithviraj were having a casual conversation during which Vivek told Prithvi about Sony’s interest to get into regional cinema and it all started from there. To be distributed by Sony Pictures, '9' marks the entry of Sony Pictures into the Malayalam film industry. A film of this scale really deserves to be seen by many more people and we are glad we could showcase the trailer to such a large section of the audience,” said Shony Panjikaran, the marketing head of Sony Pictures India.
The results are outstanding and the numbers are the first of the kind in Malayalam.
With the TV roadblock we were able to reach out to more than 20 per cent of the entire population of Kerala at one go. We felt that quite a number of our audiences are not coming on digital platforms and there is a much wider audience which we can capture with television in this state. In Bollywood, Tamil and Telugu industries the numbers are really huge. “Despite Kerala being a top digital market, we realised that the trailers on online platforms are not getting a great reach.
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